SMS referral campaigns have emerged as one of the most effective ways to engage top talent. At Alltourage, we have helped our clients launch successful campaigns offering higher open rates and faster response times, making Alltourage an ideal tool for reaching out to potential candidates through employee referrals. To make the most of this powerful channel, recruiters and HR managers must strategically set up their campaigns.

This blog will walk you through actionable strategies to ensure your SMS referral campaigns are a success.

Steps to Set Up an SMS Referral Campaign

1. Define Your Campaign Objectives: Before launching your SMS referral campaign, it’s critical to define your goals. Are you aiming to fill specific roles, build a candidate pipeline, or improve communications across teams/departments? Understanding your objectives will help shape your messaging, targeting, and overall campaign strategy.

Alltourage will help you define these goals, set KPIs, and support you in leveraging its SMS tools to their best capabilities.

2. Use Alltourage to Streamline Your Communication: Alltourage’s ability for candidate and referral tracking, ATS integration, bulk messaging, and smart tagging system gives HR teams the perfect formula for target messaging and personalized communication.

3. Identify Your Target Audience: Specify the departments or roles you want referrals for, and communicate these details to employees in the job’s SMS. Parametersmakes it easier for your employees to refer the right candidates. For example, “We’re looking for software developers with 3+ years of experience” is much more actionable call than a vague ask for developers.

Alltourage’s smart tagging empowers HR teams to target their communications with precision by using specific tags to personalize communication to their audience.

4. Create an Incentive Program: Motivate your employees to participate by offering rewards for successful referrals. Incentives can range from bonuses to gift cards, or even extra vacation days. Better yet, make it a friendly competition and gamify it.

5. Launch the Campaign: Once you have the above steps in place, it’s time to launch your campaign. Send out your initial SMS blasts to employees and include key details such as the job title, required qualifications, and a clear call to action (CTA) for how they can submit referrals.

At Alltourage, all job posting texts have  links customized to each referrer so companies can quickly reward & highlight high-achieving referrers.

Read more about Alltourage’s recent campaign with Earls Kitchen + Bar and how our team helped launch a successful referral campaign for their hiring season.

Whether you’re an HR manager, recruiter, or small business owner, SMS referral campaigns can provide a significant boost to your recruitment efforts. With the right approach, Alltourage is a powerful tool that can help you fill roles faster, improve employee engagement, and bring top talent to your organization.

Ready to launch your SMS referral campaign? Book an Alltourage demo now

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