In the world of digital communication, two of the most popular methods are SMS text messaging and email. Both have their own advantages and disadvantages, but when it comes to certain situations, SMS is often the better tool for communication. 86% of small business owners and brands who use SMS text messaging have reported higher engagement and 10-15% higher click-through rates than email marketing as a leading form of communication. As more companies leverage text messaging as the leading form of promotion, verification and communication tool (companies such as OpenTable and airlines have been doing it for many years), SMS continues to be a popular form of communication today.

Learn the 4 reasons why SMS (text messaging) is the vehicle to hire and beneficial for your hiring strategy:

1. Instant Delivery ‍

One of the biggest advantages of SMS text messaging is that it is an instant delivery method. As the job market is moving faster than ever before, the demand for employers to get ahead of the process is increasing. Hence, text messaging allows opportunities and information to be instantly delivered and received. Text messages are delivered immediately to the recipient's phone, ensuring that the message is seen right away. Emails, on the other hand, can get lost in a crowded inbox, or the recipient may not check their email frequently. In situations where time is of the essence, such as in emergencies or urgent messages, SMS is the better tool for communication.

‍2. Higher Open Rates‍

SMS text messages have a much higher open rate than email. Studies have shown that the open rate for text messages is around 98%, while the open rate for emails is only around 20%. This means that SMS is a more reliable way to ensure that your message is seen by the recipient. This is particularly important for important or time-sensitive messages, such as appointment reminders or event notifications.

3. Personalization ‍

SMS text messaging is a more personal method of communication than email. Text messages are typically short and to the point, and are often used for one-on-one communication. This personal touch can help build stronger relationships with customers or clients, making them feel valued and appreciated. In contrast, emails are often more formal and impersonal, and are typically used for mass communication. In addition, text messaging expedites the recruitment process by getting important information out in a personalized way, making candidates and employees feel valued and engaged.

‍4. Mobile-Friendly and Accessible‍

SMS text messaging is designed for mobile devices, making it a mobile-friendly communication tool. With more and more people using smartphones for their daily communication needs, SMS is a more convenient and accessible method of communication for many people. In contrast, emails can be difficult to read on mobile devices, leading to lower engagement and response rates.

In conclusion, SMS text messaging is a natural fit to a mobile-first generation of employees and users who communicate with each other through text. While email has its own advantages, SMS offers a more reliable and effective way to communicate in certain situations. By understanding the strengths and weaknesses of each communication tool, businesses can choose the best method for their specific needs and goals