Mass communication is making a crucial shift to personalization when it comes to engagement, tailor messaging, and connecting with qualified candidates. One tool revolutionizing the way hiring managers engage with potential hires is the use of smart tags. Smart tags allow hiring teams to categorize and organize candidate data effectively. Paired with text messaging, smart tags make for the perfect two-pack punch in any hiring strategy.

Understanding Smart Tags:

At Alltourage, smart tags play a powerful role in organizing, narrowing, and assigning markers to referrers based on employee attributes such as location, position, shift, experience level, and more. Smart tags enable hiring teams not only to personalize messaging for referrers but, in turn, to help hiring teams reach the right candidates.‍

The Power of Targeted Messaging:

Smart tags empower hiring teams to craft highly targeted and personalized messages tailored to specific referrer attributes. Here's how smart tags enhance targeted messaging:

1. Targeting: By leveraging smart tags, HR can segment its referrer pool and send messages only to employees who meet the desired criteria. Messages are relevant, resonating with recipients and increasing the likelihood of engagement and response.

2. Personalization at Scale: Smart tags enable HR to insert job-specific information, highlight team culture, and announce referral rewards. Whether addressing referrers by name or referencing their skills and experiences, personalized messages create a meaningful connection and demonstrate genuine interest. Referrers are more motivated to share jobs to their friends and family, expanding the talent pool with quality, vetted candidates.

3. Relevance: Smart tags provide relevance and insight to referrers. For example, Alltourage clients have created tags by shift, giving HR the ability to send important announcements based on an employee’s schedule and availability, all through Alltourage’s signature Announcement feature.

Best Practices for Leveraging Smart Tags:

To maximize the benefits of smart tags for targeted messaging and hiring success, consider the following best practices:

• Develop a comprehensive tagging system that aligns with your organization's objectives. Think: availability, department, store number, location
  
  
• Regularly update and refine your smart tags to ensure accuracy and relevance in referral categorization.
  
  
• Train your team on the effective use of smart tags and provide guidance on crafting personalized messages.

Smart tags allow HR to engage with employees, welcome qualified candidates, drive higher response rates, and ultimately build high-performing teams that propel organizational success. Want to learn more about smart tags and how to incorporate them into your hiring strategy? Book a demo with us!

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