As we enter the last quarter of 2023, the pandemic has proven to have made a lasting impact in the way we work and connect with one another. 2023 brings forth new challenges for hiring teams as the job market remains competitive, inflation tapers back talent spend and more organizations face the effects of the Great Resignation.

Hiring trends and strategies are evolving to meet the changing needs of both employers and job seekers. Here are some of the key HR trends that are likely to shape the job market for the rest of 2023 and beyond:

1. Renewed Focus on Employee Engagement‍

Highly engaged teams, on average, experience 40% less turnover than teams who lack employee engagement. For hiring teams, investing in employee engagement and focusing efforts on growing the employee experience is more important than ever before. Engaged teams improve work culture, increase productivity and retain top talent which are all signs of an organization’s success. While there is no one size fits all approach when it comes to employee engagement, referral programs and employee surveys are strong vehicles in gaining insight into employee morale and boosting team engagement.

→ Referrals Programs‍

Referral programs build engagement by giving employees a voice in the company. By leveraging incentivized referral programs and rewarding employees for their engagement, referral programs not only get new top talent into the company but also keeps them 75% longer as well as deepening employee ties and motivation.‍

→ ‍Employee Surveys‍

Employee surveys help hiring teams make informed decisions when it comes to employee satisfaction, workplace culture and company performance. When employers understand workforce sentiment, employers can then implement strategies that enhance culture and increase retention. In return, this will help hiring teams reduce costs for recruitment, hiring and training in the long-term.

Find the Employee Engagement Survey (EE) from our partners at TalentClick right on the Alltourage platform.

2. Increased Emphasis on Soft Skills ‍

In addition to technical skills, employers are looking for candidates with strong soft skills such as communication, adaptability, and emotional intelligence. These skills are becoming increasingly important as work environments become more collaborative and dynamic. Talent assessments can help equip HR managers with important tools to measure candidate compatibility and gather benchmark data to evaluate organizational fit.

Our partners at TalentClick provide data-driven assessments such as Attitude, Values, and Personality (AVP), Cognitive Tests, English Proficiency, and Normative Personality and Behavioural Assessments to support HR hiring goals. Learn more about how to access TalentClick directly on Alltourage

‍3. Upskilling and Reskilling Will Be Key ‍

As technology continues to advance, employers are looking for candidates with skills that are relevant to their business needs. Upskilling and reskilling will be critical to helping employees stay relevant in the job market. Employers will increasingly invest in training and development programs to help employees acquire the skills they need to succeed.

4. Personalized, Intelligent Nurturing Key to the Employee and Candidate Experience‍

As technology continues to advance, employee and candidate nurturing will be key to the overall recruitment process. Email as a main communication tool has slowly become cumbersome, dated, ineffective and an unsustainable approach to building relationships and engaging with prospective hires through the funnel. Only 1 out of 5 recruiting and staffing emails are opened by candidates whereas text messaging has proven to ensure faster responses with a 97% open rate.‍

Furthermore, text messaging provides the ability to automate the engagement experience by creating a more personalized touch to candidate and employee outreach. Text message (SMS) delivers messages not to an email  inbox but directly to the hands of the user. Just like reservation systems such as OpenTable, who use SMS for their booking confirmations, SMS is making its way to hiring teams.

With Alltourage, you can brand as well as personalize referral and candidate messaging via SMS Templates Feature, right on the Alltourage platform. That’s not all. Alltourage’s Announcement Feature supports employee engagement, team communication and internal mobility by leveraging text messaging for internal messaging.

5. Data-Driven Hiring Decisions ‍

Employers are increasingly using data to inform their hiring decisions. This includes using analytics to measure the success of their recruiting efforts and to identify the best candidates for a particular role. Data-driven tools such as text messaging (SMS), assessments and background checks are playing a key role in helping hiring managers determine the quality of a referral, success of a referral program as well as support hiring metrics and help employers tap into each aspect of the hiring pipeline. Overall, data-driven hiring decisions will help employers to make more informed decisions, reduce bias, and improve the overall quality of their hires.

Experience a powerful double-hiring punch with Alltourage that integrates SMS and referral recruiting into one cohesive platform. This super duo of data-driven tools helps enhance hiring efforts by tracking opening and forwarding rates, reduces time to hire and gives employers the ability to track referrer and candidate progress.

The job market in 2023 will be characterized by increased emphasis on employee engagement, soft skills, upskilling, personalized nurturing, and data-driven hiring decisions. Employers who prioritize these trends will be better positioned to attract and retain top talent.

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